"FIRST TIME CRUISERS"
Many cruise industry experts feel that the key to their ongoing success depends upon the experiences of the "first-time cruiser". In fact, competing cruise line executives all agree that once you get that "first-timer" onboard, chances are you'll have a lifelong cruiser. And the younger the better. If you took family cruise vacations as a child or teen, the odds are...you'll be back. And as your tastes, preferences, lifestyle, life experiences and pocketbook changes over the years...so will your cruise line.
Family reunions and the family-cruise market in general is the fastest growing segment of the industry. And with so many new cruise ships being introduced now is the time to get expert travel advice from a trusted travel agent.
Royal Caribbean boasts the world's largest cruise ships and with everything imaginable onboard (except the space shuttle - for now) their phenomenal success speaks for itself. I interviewed Royal Caribbean's President and CEO, Adam Goldstein regarding his thoughts on the first-time cruiser:
Why do you feel first-time cruisers are so important to the cruise industry?
THE CRUISE INDUSTRY STILL HAS LOW PENETRATION OF THE MARKET FOR LEISURE TRAVELERS. IN ORDER TO GROW THE INDUSTRY TO ITS POTENTIAL WE NEED TO INTRODUCE MORE VACATIONERS TO CRUISING. WHEN PEOPLE TRY IT THEY LOVE IT AND WANT TO GO AGAIN. THE KEY IS TO GET THEM TO TRY IT.
What do you say to potential first-timers in order to take a cruise vacation rather than say a Disney land vacation?
IN COMPARISON TO ANY LAND VACATION WE STRESS THE VALUE, EXCITEMENT AND SERVICE PROPOSITION OF CRUISING. VALUE BECAUSE YOU GET SO MANY ACTIVITIES AND CHOICES FOR YOUR MONEY. EXCITEMENT BECAUSE TODAY'S SHIPS ARE UNBELIEVABLE. SERVICE BECAUSE YOU CANNOT FIND ANYWHERE ELSE THE LEVEL OF CARE AND ATTENTION TO DETAIL THAT A GUEST RECEIVES ON OUR SHIPS.
What do you find as the greatest and most surprising benefits to the apprehensive first-time cruiser?
THAT THERE IS MUCH MORE TO DO THAN THEY COULD POSSIBLY HAVE THE TIME TO DO WHILE ONBOARD.
Once you've got the first time cruiser onboard...are they hooked?
NOT ALL BUT CERTAINLY MANY. WE HAVE A VERY LOYAL FOLLOWING FROM MILLIONS OF REPEAT GUESTS.
What do you say to the potential first-timer when they are concerned about not having enough entertainment or activities onboard one of your RCI ships?
TAKE A LOOK AT OUR WEB SITE THEN TALK TO A PROFESSIONAL TRAVEL AGENT AND THEY WILL ADVISE YOU OF THE POSSIBILITIES. AT EVERY TIME OF THE DAY A GUEST HAS MULTIPLE CHOICES OF ACTIVITIES, ENTERTAINMENT AND DINING. GIVE IT A TRY.
Do you have any specific ships within the RCI fleet that you would especially recommend for first-timers?
THEY'RE ALL GREAT FOR FIRST TIMERS. IT DEPENDS ON DESTINATIONS, LENGTH OF CRUISE AND AVAILABILITY. OF COURSE THE NEWEST SHIPS HAVE CERTAIN UNIQUE FEATURES SUCH AS THE FLOWRIDER ON THE THREE FREEDOM-CLASS SHIPS.
How do you address the inevitable "What if I get seasick" question to the first-timer?
IT'S RARE GIVEN THE SIZE OF OUR SHIPS THAT A GUEST WILL SUFFER FROM SEASICKNESS. HOWEVER IF SOMEONE IS CONCERNED THEY CAN RECEIVE A PRESCRIPTION FOR ANTI-SEASICKNESS MEDICINE FROM THEIR PHYSICIAN TO BRING TO THE SHIP. WE HAVE EXCELLENT MEDICAL FACILITIES ONBOARD IN CASE THE NEED ARISES.
And last, but not least...as the President and CEO of Royal Caribbean, what would your expert advice be to a family that is about to take their very first cruise?
LET EACH MEMBER OF THE FAMILY PURSUE WHATEVER INTERESTS THEM DURING THE DAY, THEN GET TOGETHER AT DINNER TO DISCUSS THE DAY'S EXPERIENCES AND PLAN FOR THE NEXT DAY. EVERYONE WILL HAVE A FABULOUS TIME.





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